Leisure Week - Industry news and jobs in sport, health & fitness, spa & beauty, attractions & museums, commercial leisure and hospitality
 News | Jobs | Sign up for our free e-zine 17 June 2019 
11 Jun 2019
NORD DDB creates McHive – the world’s smallest McDonald's - for bees
By Liz Terry
NORD DDB creates McHive – the world’s smallest McDonald's - for bees
McDonald's Sweden created the McHive to celebrate the company's commitment to bee conservation
Photo: McDonalds
McDonald's restaurants in Sweden has created McHive, the world’s smallest McDonald's, housing a full working beehive.

The hive was crafted as part of a PR campaign by Scandi creative agency NORD DDB.

The tiny replica restaurant includes a drive-through window and all McDonald’s signature design elements, including the Golden Arches.

The beehive was created to celebrate Swedish McDonald's commitment to bee conservation.

Five McDonald's in Sweden have beehives on their roofs, while others have planted bee-friendly gardens to support local bee populations.

McHive was auctioned for US$10,000 on World Bee Day in May, with funds going to bee-based projects.

NORD DDB specialises in enabling major brands to impact pop culture.


back
Jobs in this issue
Personal Trainer / Fitness Trainer
London, England
The Gym Group
Personal Trainer - Self Employed
Devon, England
The Gym Group
Personal Trainer
Leeds, UK
Xercise4Less
Personal Trainer
Devon, England
The Gym Group
Recreation Assistant (Lifeguard)
Thamesmead, London, UK
GLL
Recreation Assistant (Lifeguard)
Shadwell, London, UK
GLL
Personal Trainer
Rugby, UK
Xercise4Less
Recreation Assistant (Lifeguard)
Leytonstone, London, UK
GLL
Recreation Assistant (Lifeguard)
Shoreditch, London, UK
GLL
Recreation Assistant (Lifeguard)
Clapham, London, UK
GLL
Recreation Assistant (Lifeguard)
Archway, London, UK
GLL
Personal Trainer
Birmingham, UK
The Gym Group




Post your jobs online .... click here
The Leisure Media Company, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ.
Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 |
About us | © Cybertrek Ltd