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22 Jan 2020
Project Orange and Jealous Gallery create theatrical nhow hotel
By Stu Robarts
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Big Ben Rocket Men sees a model of the famous clock's Elizabeth Tower blasting off into space atop a cloud of acid yellow bubbles
Photo: nhow Hotels
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Project Orange and Jealous Gallery have collaborated to tell the story of London through a series of "dramatic and playful installations" at nhow Hotels' new venue in the UK capital.
The concept behind the design of nhow London is ‘London Reloaded’, which is conveyed through a series of theatrical vistas and bold interiors.
Designs transforming familiar London icons into installations that tell a story as they link the hotel's fluid public spaces were worked up with the help of computer modelling.
Jealous Gallery then worked with a group of artists and makers to bring the designs to reality.
Big Ben Rocket Men sees a model of the famous clock's Elizabeth Tower blasting off into space atop a cloud of acid yellow bubbles.
Punk Suit Lights is a lighting installation comprising four mannequin torsos in city suits hung above the reception desk.
The Digital Screens installation behind the reception desk, meanwhile, sees seven screens showing a series of filmed journeys through London as a constant backdrop.
Other pieces include an oversized pair of red lips, structural columns that have been graffitied by street artists, a digital fireplace that fires LED beams through mist, an oversized dartboard and an illustration imagining London's skyline in the future with a towering vertical recycling facility.
The hotel houses 190 rooms spread across eight floors, a restaurant conceptualised as a reinvention of the British pub, a bar, a gym and three meeting rooms.
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