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29 Oct 2020
JaxJox raises US$10m in Series A funding – will launch InteractiveStudio this year
By Tom Walker
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Fitted with a huge, 43-inch capacitive touchscreen TV, the training station has been designed to offer the equivalent of six kettlebells and 15 dumbbells
Photo: JaxJox
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Fitness tech firm JaxJox will accelerate the launch of its connected home fitness solution, InteractiveStudio, following a cash injection of US$10m through Series A funding.
The InteractiveStudio, which will now be made available to consumers later this year, will be marketed as the first home gym to combine connected, strength-training equipment with live and on-demand content, while enabling users to track their own performance using artificial intelligence – and in real time – during classes.
Fitted with a huge, 43-inch capacitive touchscreen TV, the training station has four, smart connected products, with automatic adjustability.
It has been designed to offer the equivalent of six kettlebells and 15 dumbbells, providing a "complete gym" with 145 lbs of adjustable weight, a smart push up device and a digital, vibrating foam roller.
The TV screen will also have the ability to rotate horizontally and vertically – as well as tilt for floor-based exercises.
The equipment also uses a proprietary machine learning algorithm to calculate the user's Fitness IQ score.
The score keeps users informed on overall progress toward fitness goals and can also provide personal workout recommendations.
For the calculation, JaxJox uses metrics such as peak and average power, heart rate, workout consistency, steps, body weight, and your chosen fitness level in the calculation.
The US$10m funding, which included investments from Dowgate Capital and entrepreneur Nigel Wray, bring the total funding raised to date to US$17m.
"With so much activity in the connected fitness space, we're both delighted and excited to be part of JaxJox's movement to bring fitness and health together using data science," said James Sergeant of Dowgate Capital.
"This is the future of wellness."
JaxJox founder and CEO Stephen Owusu said: "When developing the InteractiveStudio it was important for us to think about all the friction points a user experiences with home gym equipment.
"A few years ago, there were no in-home fitness solutions that fit into every lifestyle. There were in-home solutions for cardio and strength but nothing that combined the two in one compact unit.
"When we created JaxJox we set out to reimagine free-weight equipment like dumbbells and kettlebells and create technology that was built into the products to track a user's performance during a workout, giving them the freedom to workout anywhere.
"We believe that, for users, tracking power generated while lifting will become as important as tracking your heart rate while running,"
"With InteractiveStudio, we spent two years creating the ultimate community-centric home fitness solution that combines adjustable free-weight equipment, AI-powered performance tracking, and content for a wide variety of workouts."
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