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 News | Jobs | Sign up for our free e-zine 19 January 2021 
07 Jan 2021
Auro creates adaptive VR run with immersive audio for Winter Run 2021
By Steph Eaves
Auro creates adaptive VR run with immersive audio for Winter Run 2021
Auro's official training plans are hyper personalised to each participant
Photo: Auro
Audio fitness app Auro has been named as the Official Training Partner for the Winter Run 2021. The virtual event will take place on Sunday 7th February 2021 with runners of all ages and abilities encouraged to complete 10k in their local area, with the aim of raising £250,000 to help fund Cancer Research UK’s research.

Auro will offer official training plans for all participants, which are tailored for individual ability levels.

On event day, Auro will also be providing virtual audio runs aimed at increasing excitement and motivation for the virtual event. Participants will be able to hear the sounds of the crowds cheering and clapping, sounding drums and bells, recreating the effect of running along the traditional London Winter Run route. The immersive audio will be tailored to every individual runner.

In addition, participants can run with the guidance and motivation of a coach offering milestones, tips for form and technique and motivation, again personalised to each individual runner.

The CEO and co-founder of Auro, Anantharaman Pattabiraman, said: "We're marrying two major components of technology here: virtual reality in audio and AI-based hyper personalisation. The former is where the user feels they are indeed participating in a real run driven by milestone-based data. The latter is where the content automatically changes itself to adapt to the user's pace/level to deliver them a feeling of running alongside a personal coach."

Participants can pair the Auro app with over 20+ devices, including Myzone, Polar and Garmin heart rate monitors as well as all Apple Watch models. By pairing a device, they are able to track their real-time metrics including heart rate, calories and heart rate training zones. If users don’t have a compatible device, Auro can still track speed, distance, elevation and route all from within the app.

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