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19 Feb 2021
FIBO confirms China hybrid event as first on-site fitness show since pandemic began
By Tom Walker
FIBO confirms China hybrid event as first on-site fitness show since pandemic began
The hybrid format will include both on-site and online trade show elements
Photo: FIBO
FIBO has announced that its Chinese event next month will be held as a hybrid event – which means it will be the first fitness trade show to have an on-site element since the pandemic began.

Held at the Shanghai World Expo Exhibition and Convention Center, the FIBO China 2021 event will include 60,000sq m of exhibition space with more than 450 brands and providers displaying their services.

Taking place between 21-31 March, the show is expected to attract more than 50,000 visitors – both in person and online – from 70 countries and nations.

FIBO said: "The event will enable delegates to connect with more than 450 Chinese providers and brands, covering the whole fitness industry, including five aspects – fitness & health, facilities & services, nutritious food, sportswear & accessories, and beauty.

"The hybrid format will allow visitors to quickly search for exhibitor information, make an appointment for one-on-one meetings and arrange meetings before the show.

"There will also be an opportunity to browse a high-quality online display interface of brands and products in advance.

"We are establishing a highly effective communication platform for all professional visitors and exhibitors during and after the show."

• For the online pre-registration for FIBO China 2021, click here.

HCM is a global media partner of FIBO.

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