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 News | Jobs | Sign up for our free e-zine 27 September 2021 
01 Sep 2021
iFIT confirms plans for IPO – plans to float on Nasdaq
By Tom Walker
iFIT confirms plans for IPO – plans to float on Nasdaq
iFIT's equipment brands include Freemotion (pictured), NordicTrack and ProForm
Photo: iFIT/Freemotion Fitness
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq.

The connected fitness and equipment specialist – whose brands include Freemotion, NordicTrack and ProForm – has filed a registration statement with the US Securities and Exchange Commission.

The statement outlines plans for a proposed IPO of its common stock.

Morgan Stanley, BofA Securities, and Barclays Capital will act as lead book-running managers for the proposed offering.

iFIT completed a rebrand earlier this year, ditching its former name Icon Health & Fitness – under which it had traded since the company was founded in 1977.

The rebrand was part of a strategy to create an omnichannel fitness service around the iFIT platform, combining its club-based and at-home fitness equipment brands.

The subscription-based iFIT platform provides the content to all of the group's equipment brands and also features no-equipment, at-home digital workouts.

It currently has more than six million members in over 120 countries.

During the pandemic, as consumers moved to digital fitness services, the group ​​focused on making its iFIT platform central to all operations.

No date has yet been set for the IPO.

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