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14 Nov 2022
Disney launches wearable MagicBand+ for Disneyland resort
By Tom Walker
Disney launches wearable MagicBand+ for Disneyland resort
The new MagicBand+ wearable unlocks a new dimension of Disney storytelling
Photo: Disney
Disney is utilising wearable technology to provide guests at its Disneyland Resort in Anaheim, California, with a wide range of "hands-free conveniences and immersive experiences".

The new MagicBand+ wristband unlocks a new dimension of Disney storytelling and marks the first time guests can utilise a smart device of its kind across the park.

Described as a next-generation wearable, the rechargeable and waterproof band enables guests to see and feel select park experiences through customisable features, from colour-changing LED lights and haptic vibrations to gesture recognition.

For example, the bands will create "surprising and magical touches" to certain locations at the resort's Avengers Campus, while nighttime spectaculars will also become even more dazzling, as MagicBand+ illuminates and pulses in sync with special moments.

Disneyland Resort president, Ken Potrock, said: "We're always looking for innovative ways to make magic.

“MagicBand+ is another way we are leveraging technology to delight our guests and create experiences that are unlike any other.

"This is just the beginning, we have plans to continue to grow MagicBand+ offerings at Disneyland Resort in the future with the addition of exciting new features.”

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