Perth and Kinross Leisure has changed its name to Live Active Leisure as part of a rebranding exercise.
The initiative is part of efforts to revitalise the trust, which operates 14 leisure centres and venues on behalf of the local council.
The rebranding will also result in individual sites being renamed. Rodney Fitness Centre will become Live Active Rodney and Letham Centre will become Live Active Letham.
Venues such as Perth Leisure Pool and Bell's Sports Centre will remain unchanged. According to a spokesperson, this is due to them "reflecting the important visitor attraction role they fulfil".
It is hoped that the rebrand will attract more people to the trust's centres.
Chief Executive Jim Moyes said: "As Live Active Leisure, we are even more confident of getting the active lifestyle message across and will seek to support our communities by providing widespread and great value opportunities to participate in physical activity."
