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Brrrn goes digital with launch of at-home fitness offering, the Brrrn Board
Brrrn – the world’s first "cool temperature fitness experience" – is launching into the at-home market with a full digital offering based on the 'Brrrn Board' – a slideboard workout. The board comes complete with programming, a variety of workout genres, recovery and 'brrreathwork' content. As part of plans to
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New Virtuagym hybrid solution enables operators to monetise digital
Virtuagym has launched Stronger Together, an all-in-one, hybrid membership solution. The new service offers operators the tools to digitally engage with members and to monetise those relationships. The system has been designed to enable operators to build community, create online challenges, provide audio
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Rainer Schaller buys Gold’s Gym for US$100m
Rainer Schaller, the founder of budget gym megabrand McFIT, has added iconic franchised chain Gold's Gym to his portfolio of fitness businesses. The deal, worth around US$100m, will see Gold's Gym join the Rainer Schaller Global Group (RSG Group), which already owns and operates three fitness chains – McFIT, John
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Get fit and lose weight now says deputy chief medical officer
In a boost to the gym and physical activity sector, the UK's deputy chief medical officer, Dr Jenny Harries, has called on Brits to get fit and lose weight this summer, in preparation for the predicted return of COVID-19 in the winter months. Dr Harries says obesity is a risk the UK can 'do something about'.
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The Gym Group expects to be in profit on reopening
Publicly listed operator, The Gym Group (TGG) says it has retained 80 per cent of its members during lockdown, while internal research shows it expects 92 per cent to return. All memberships were frozen on 20 March and TGG says it received a significant number of cancellations initially, but that this rate
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ukactive creates steering group for independent gym operators
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run independently-owned sites or a small number of locations, as part of a bid to become more representative of the sector. The group will be made up of organisations from different areas of the sector and
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BREAKING: Gyms can reopen on Saturday 25 July
The UK's fitness industry can finally get back to business on Saturday 25 July, following the government's announcement today (9 July) that gyms and leisure centres can reopen their doors to the public. Culture minister, Oliver Dowden, made the announcement at the government's 5.00pm press conference. Dowden
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Gyms thrash pubs by over 2,000% in google reopening searches
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any time now. To calibrate interest and lighten the mood at this tense time, HCM has done an analysis of google search results. We found the search term 'When will UK gyms reopen?' has been used 1,400,000,000
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