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19 Aug 2022
First images released for Merlin's Jumanji land at Chessington
By Tom Walker
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Photo: Merlin/Sony Entertainment
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Visuals have been released for the new Jumanji-themed land at Chessington World of Adventures in London, UK, which is set to open to the public in 2023.
The £17m ‘World of Jumanji' marks the world’s first themed land for the popular Jumanji film franchise and is the single largest investment in the history of Chessington.
The attraction promises to "deep dive" into the adventurous, action-packed stories seen in the box office hit.
Visuals released this week show designs for an entrance portal to the Jumanji jungle, acting as an immersive starting point for guests as they enter a range of themed experiences.
At the heart of the new area is the Jaguar Shrine which, at 55ft tall, "keeps a watchful eye out over all who enter as it awaits the return of the curse-lifting Jaguar’s Eye jewel".
Further details about the rides, attractions and other experiences are set to be shared over the coming months.
World of Jumanji is the result of Merlin's multi-territory exclusivity agreement with the Jumanji IP owner, Sony Pictures Entertainment, which was announced earlier this year.
It will see a range of experiences being built across Merlin’s resort theme parks and waterparks in Europe (including the UK) and North America.
The deal forms part of Merlin’s broader global strategy to engage and work with leading IP and brands across its global estate.
Sony has described the partnership as a "pivotal step" in the studio’s larger global strategy to grow and expand location-based entertainment.
Tim Harrison-Jones, Divisional Director at Chessington World of Adventures Resort, said: “Bringing Jumanji to life is the single largest development Chessington has ever seen.
"We know what it takes to create the ultimate adventure for our guests. Spread over 128 acres the resort already has more than 40 wild rides and attractions, a zoo with over 1,000 majestic animals and two themed hotels, plus glamping.
Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment said: “After being entertained by the films for so many years, fans now have the chance to experience Jumanji in a whole new dimension and we are thrilled to be going on this exciting adventure with the creative team at Chessington as Jumanji further expands with its very own themed land.”
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