Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.

The company highlighted the investment programme as part of a wider campaign marking the 250th anniversary of the United States, while also drawing attention to the economic contribution of its domestic parks and experiences business.

An economic impact study prepared by Tourism Economics found Disney's US parks and experiences operations generate US$67 billion in annual economic activity and support more than 403,000 direct and indirect jobs through employment, supply chains and visitor spending.

Disney said its destinations create economic benefits that extend well beyond their gates, supporting hotels, restaurants, transport providers, retailers, manufacturers and thousands of small businesses across all 50 states of the US.

The US$30 billion investment programme represents the largest capital investment in Disney's domestic parks and experiences business. Running from 2023 to 2033, it's funding new attractions, themed lands, resort developments and additions to the Disney Cruise Line fleet.

Commenting on the wider value of the attractions sector, IAAPA president and CEO Jakob Wahl said: "The attractions industry has a unique ability to drive economic impact at both the local and national level. When guests travel to experience destinations and attractions, that spending supports thousands of small to mid-sized businesses across hospitality, food and beverage, retail and more."

Disney's latest announcement does not include new economic analysis, but republishes findings from a Tourism Economics study to reinforce the case for continued investment in attractions as economic drivers. The company said the figures demonstrate how large-scale destination developments generate employment, stimulate local supply chains and support regional economies across the US.