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18 Mar 2024
Adidas and The Well HQ collaborate to deliver free training on supporting women around menstruation
By Kath Hudson
Adidas and The Well HQ collaborate to deliver free training on supporting women around menstruation
Working with menstrual cycles can optimise training
Photo: Shutterstock/Ground Picture
Adidas and its Breaking Barriers Academy has announced a partnership with female health experts, The Well HQ – led by Baz Moffatt – for the launch of a free training course to raise awareness about menstruation.

It’s Time to Talk. Period: Advancing Menstrual Awareness in Sports covers subjects such as menstrual cycle-tracking; misconceptions and biases and how to create safe and supportive environments for women to exercise and play sport. Available free of charge, the course takes an average of 2.5 hours to complete.

Moffatt, says: “It was a huge team effort to get this one over the line, but we're delighted with the results. Working with three professional athletes,Jazmin Sawyers, Sarah Zadrazil and Michelle Coleman – from athletics, swimming and soccer – took the project to a whole new level. The resources that Adidas was able to put behind the production, make it top-notch quality.”

Adidas says it’s time to normalise the conversation around menstruation and this course will help educate and raise awareness about menstruation, which contributes to breaking down barriers to participation.

The Well HQ is doing a great deal of work on women’s health and is currently collaborating with
The Gym Group to train staff in supporting women through their mid-life years.

Read more about the importance of addressing female hormonal health in our recent HCM feature here.


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