Leisure Week - Industry news and jobs in sport, health & fitness, spa & beauty, attractions & museums, commercial leisure and hospitality
 News | Jobs | Sign up for our free e-zine 17 June 2024 
07 Jun 2024
WIT Fitness set for relaunch as co-founders buy back majority stake
By Kath Hudson
WIT Fitness set for relaunch as co-founders buy back majority stake
WIT Fitness is set for a relaunch
Photo: WIT Fitness/Frasers Group
Co-founders of specialist gym and fitness wear company, WIT Fitness, have returned to the brand to lead the business in partnership with Frasers Group.

Retail giant, Frasers Group – owner of House of Fraser, Sports Direct and Everlast Gyms – acquired WIT in January from administrators RG Insolvency.

Now the co-founders, Sam Kitching and Daniel Williams, have returned to the business, buying back a majority stake through Friday&, a brand house where Kitching serves as managing partner. Frasers Group has retained a minority stake.

As part of the brand’s relaunch and to celebrate its 10th anniversary, WIT will roll-out physical activations throughout London in the coming months and launch a range of capsule collections ahead of an own-brand, unisex product launch in Q1 next year.

Kitching says: “The UK’s training communities have evolved so much since we first launched 10 years ago. Whether this is CrossFit, Hyrox, Pilates or other disciplines, the number of people who see training as their sport has exploded. We continue to understand this consumer better than anyone.”

Jobs in this issue
Exercise Referral Instructor
Everyone Active
Epping Forest Keeper (countryside Ranger)
Loughton, UK
City of London Corporation
Aquatics Officer - dual site
Northwich, UK
Brio Leisure
Fitness Manager
Everyone Active
Climbing Activities and Wellbeing Coordinator
Everyone Active
Strategic Manager Leisure Partnerships and Health
Swansea, UK
Swansea Council
Centre Manager - dual site
Ellesmere Port, UK
Brio Leisure
Centre Manager - dual site
Chester, UK
Brio Leisure
Activity & Wellbeing Leader
Everyone Active
Chief Executive Officer
Barkingside, Ilford, UK
Redbridge Sports & Leisure
Swimming Teacher
Rickmansworth, UK
Everyone Active
Swimming Teacher
Watford, UK
Everyone Active

Post your jobs online .... click here
Leisure Media Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 | About us | © 2024 Cybertrek Ltd